Physicians Leading Change for Better Outcomes
Healthcare organizations need physician engagement more today than ever before. Organized performance improvement initiatives can only achieve minimal improvements which are typically not sustainable without physician leadership and involvement of the physician community. Healthcare organizations, whether large academic medical centers, small community hospitals or ambulatory facilities, realize the significant difference there is when physicians participate and lend their support. This presentation will build the framework of the principles of high reliability as they apply to health care organizations and physicians. The discussion will feature a case study which demonstrates how physicians and physician leadership can drive change and achieve excellent outcomes. Lastly, the speaker will focus on six organizational strategies designed to transform organizations to become learning organizations and achieve greater gains from their improvement activities. Should you have technical questions, please contact the AMA Unified Service Center at 1-800-621-8335. Should you have any questions regarding the content of this activity, please contact Katie Pajak at or 312-464-5450.
View Activity Information
Physicians Leading Change for Better Outcomes  
Release Date:
February 19, 2014
End Date: February 19, 2017

At the end of this activity, physicians should be able to:

  1. Describe the principles of high reliability as related to quality and patient safety as applied to healthcare organizations and physicians. 
  2. Describe the advantage of using evidence based performance improvement methodology (Robust Process Improvement) over conventional methods. 
  3. Describe organizational strategies in which physicians can participate in performance improvement and risk reduction activities.   

Target Audience
This activity is designed for medical staff physician leaders (Chief of Staffs, Medical Staff Presidents, Medical Directors and Medical Staff members), medical staff service professionals and medical staff legal counsel.

Statement of Need
There is a need to provide education and strategies on how to increase physician engagement. Specifically, physician leaders need to apply the principles of high reliability to their healthcare organizations. Taking advantage of evidence based performance improvement methodologies facilitates change leading to better outcomes.  

Statement of Competency
This activity is designed to address the following ABMS/ACGME competencies: practice-based learning and improvement; interpersonal and communication skills; and professionalism. 

Accreditation Statement
The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education credit for physicians.

Credit Designation Statement
The American Medical Association designates this enduring material for a maximum of 1.0 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Planning Committee
James DeNuccio, MBA, FACHE - Director of Physicians in Practice/AMA
Matthew Gold, MD - OMSS Governing Council Alternate Delegate/AMA
Gale Hazen, MD - OMSS Governing Council Member-at-Large B/AMA
Mary Kelly - CME Program Committee/AMA
Raj Lal, MD - OMSS Representative/AMA
Dolleen Licciardi, MD - OMSS Representative/AMA
Arthur D. Snow, Jr., MD - OMSS Governing Council Chair/AMA
John Spurlock, MD - OMSS Governing Council Secretary/AMA
Melvyn Sterling, MD - OMSS Representative/AMA
Kathryn Pajak, MEd - Program Development Administrator, OMSS/AMA
Keith Voogd - Senior Policy Analyst, OMSS/AMA
David J. Welsh, MD - OMSS Governing Council Vice Chair/AMA
Lambert Wu, MD - OMSS Representative/AMA

Ana Pujols-McKee, MD - Executive Vice President and Chief Medical Officer, The Joint Commission

Disclosure Statement 
The content of this activity does not relate to any product of a commercial interest as defined by the ACCME; therefore, neither the planners nor the faculty have relevant financial relationships to disclose.

Receiving Your CME Credit
In order to claim AMA PRA Category 1 Credit™, you must: 1) view the webinar, 2) successfully complete the quiz by answering 4 out of 5 questions correctly, and 3) complete the evaluation.

Hardware/software Requirements
Adobe Flash 9.0.115 or above

Audio speakers or headphones

Screen resolution of 800X600 or higher.

MS Internet Explorer 8.0 or higher, Firefox, Chrome, Opera, Safari, etc.
Adobe Reader 5.0 or higher.

Should you have any questions regarding the content of this activity, please contact Katie Pajak at or 312-464-5450.

Should you have technical questions, please contact the AMA Unified Service Center at 800-621-8335. 

Type:  Internet Activity (Enduring Material)
Activity Price
55 Registered Users
1 Credits> AMA> AMA PRA Category 1 Credit

0 Credits> AMA> Certificate of Participation for Non-Physicians